Email Marketing Packages

Email is where casual scrollers become booked clients and repeat buyers.

We build the core, send consistent on‑voice nurture, then layer simple tests and automation when you’re ready. No bloated funnels, no random blasts. Just clarity, trust, and measurable lift in inquiries and rebookings.

Your emails aren’t driving the engagement you want.

You want bookings, product sales or inquiries to be predictable and consistent.
You list exists but it’s idle or you only email during promos.

This service is for you if:

Packages & Path

Email Foundation Build (One‑Time)

Job: Stand up a clean capture + onboarding system.
Includes: ESP audit/setup basics, tagging conventions, opt‑in hookup, 3‑email welcome sequence, base template, compliance & KPI checklist.
Outcome: Every new subscriber is greeted, oriented, and nudged toward a first booking or purchase automatically.
Nurture Lite (Monthly)

Job: Maintain consistent presence without overwhelm.
Includes: 2 nurture emails (education / story / light offer mix), mini calendar (subjects & send dates), loading & scheduling, KPI snapshot.
Outcome: Steady touch points that build familiarity and keep you top of mind.
Nurture Core (Monthly)

Job: Deepen trust and prime inquiries.
Includes: 3 emails (education, story/proof, promo/offer), calendar, 1 subject line A/B test per month, KPI snapshot with quick insight note.
Outcome: Increased saves, clicks, and qualified replies while list health stays strong.
Email Growth & Automation

Job: Systematically improve performance and conversions.
Includes: 4 emails (education, story/case, offer, traffic/feature), quarterly new or optimized automation (reactivation, abandoned booking, nurture extension), monthly A/B testing, KPI dashboard, quarterly strategy call, list hygiene routine.
Outcome: Compounding lift through testing, automation, and smarter segmentation. Not just higher send volume.

Book a Consultation

Why It Matters

Social reach is rented; email attention is owned.

Followers can scroll past you… subscribers invited you into their inbox. A structured welcome and consistent nurture compress the trust curve:

new people recognize you (familiarity),
see proof (credibility),
feel safe booking (comfort).

That progression lifts bookings, product sell‑through, and retention while filtering poor‑fit discount hunters.

Darine handles our strategic planning, social media, and some website content. She consults with us on upcoming projects and events and she co-hosts the Beauty Babble podcast with us. Her collaboration has been a key factor to our successes in the public domain. Darine has been able to organize and strategize at every level to help convey the message we want to portray to even the most social media unsavvy departments (myself included in that).

Tera, Beauty Cult Canada
Working with Darine was so easy and just what I needed to get going on my plans that I never quite seemed to do on my own. She took the time to understand my goals and who I am and then presented me with a step by step plan. Implementing the plan and going live with the website were seamless and she coached me through my doubts each step of the way. I look forward to working with Darine again and I highly recommend her expert services!

Darlene Dudley