You don’t have a content problem…
You have a connection problem
I didn't start my career trying to hack an Instagram algorithm. I started it in a newsroom.
In the world of journalism, you learn one lesson very quickly:
If the story isn't relevant, the reader turns the page.
When I transitioned into communications strategy, I noticed a dangerous trend. Estheticians and small business owners were treating content like a chore… posting because they "should," not because they had something to say.
I founded Quip Creative to fix that disconnect.
I apply the same storytelling principles I learned as a journalist to your marketing. I help you find the 'lead' (the most interesting part of your day), connect it to what your clients actually care about, and turn your daily work into content that books appointments.
My goal isn't just to make you sound professional. It's to make you sound like YOU… so your ideal clients can't help but book.
From the Newsroom to Your Business
Off the clock…
When I’m not deep into drafting an email sequence or analyzing social media performance, you can find me:
In the kitchen, trying a new recipe I found on TikTok
Snuggling with my kids, watching our favourite show
Deep into an art or craft project (I always have many on the go)
Reading… it’s my first love
My Hill to Die On: The book is always better than the movie. No exceptions.
How can I help you right now?
If you know you need help but aren't sure which path is right, let's figure it out together.