Brand & Communications Core

Stop reinventing your message every time you write.

The Brand & Communications Core is a one‑time intensive that builds your positioning, voice, messaging pillars, audience architecture, hook/CTA bank, bios, and a 90‑day rollout plan. Your social, website, and email execution will snap into place and stay consistent.

  • Your message shifts every time you draft a caption, page, or email.

  • You’ve grown (or pivoted) and the way you talk about the business hasn’t caught up.

  • You want a reusable system, not another inspirational PDF that collects dust.

This service is for you if:

What’s You Get

Insight & Positioning
Discovery interview, focused competitor/category scan, audience architecture (2–3 personas with problems, desired outcomes, objections), SWOT & differentiators, and a sharp positioning statement & value stack so we know exactly who you are and why choose you.

Messaging & Voice System
Messaging pillars mapped to the funnel, objection & friction response bank, brand voice and tone guide (attributes, do/avoid, modulation), before/after copy examples, hook & CTA starter bank, Instagram & authority bios, elevator pitch, optional tagline.

Activation Toolkit & Rollout
Aesthetic direction (moodboard & usage cues), content format matrix (pillar → format → sample hooks), 90‑day rollout roadmap, centralized Notion hub & PDF snapshot, live walkthrough & Loom recap, one consolidated revision round.

Why It Matters

Clear website copy increased bookings, conversions and sales.

In a personal, trust‑first service, visitors scan for:

  • Do they get my problem?

  • Are they credible?

  • What happens next?

Tight messaging answers those in seconds, filters poor‑fit leads, and cuts back on DMs asking basic questions… so more of your traffic turns into inquiries and bookings.

  • Darine handles our strategic planning, social media, and some website content. She consults with us on upcoming projects and events and she co-hosts the Beauty Babble podcast with us. Her collaboration has been a key factor to our successes in the public domain. Darine has been able to organize and strategize at every level to help convey the message we want to portray to even the most social media unsavvy departments (myself included in that).

    Tera, Beauty Cult Canada

  • Working with Darine was so easy and just what I needed to get going on my plans that I never quite seemed to do on my own. She took the time to understand my goals and who I am and then presented me with a step by step plan. Implementing the plan and going live with the website were seamless and she coached me through my doubts each step of the way. I look forward to working with Darine again and I highly recommend her expert services!

    Darlene Dudley

Title slide with the text 'Creating Clarity for a Growing Salon Studio Brand' on a teal background with abstract line art of flowing hair.

Case Studies

A presentation slide with the text 'Advancing Equity Through Clear Communication' on a blue background with a faint silhouette of a running person.
Text on a blue background reads: 'Turning One-Time Buyers Into Loyal Clients With Strategic Email Communications' with a faint silhouette of running figures in the background.

Current & Previous Clients

Candance Network logo, with stylized 'CD' initials and company name in blue text.
The logo of the Canal Cadillac CUIT with blue and black text and a water-themed graphic element to the left.
Logo of the Environmental Finance Center featuring stylized figures, leaves, and a book, with the acronym EFCE.
Logo for The Village Salon Studios with stylized text and a minimalistic design.

Let’s work together.

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!