https://www.quipcreative.ca/blog daily 0.75 2026-03-05 https://www.quipcreative.ca/blog/stop-creating-content-pillars-a-simpler-approach-for-busy-estheticians monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/9d594853-bd95-4a55-8f6e-13c2aabca4c9/coffee_chat.jpg Blog - Stop Creating Content Pillars: A Simpler Approach for Busy Estheticians - We started the way I always do… coffee, comfy couches, life stuff first. Then we got down to business, and she hit me with the question: “What ARE content pillars? Everyone keeps telling me I need them.” https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/0d440221-edf2-481d-8968-744cd12aa88d/pillar+1.jpg Blog - Stop Creating Content Pillars: A Simpler Approach for Busy Estheticians This pillar was all how-to content. Frameworks, strategies, tutorials on staying consistent, using tools like Metricool, writing better emails. But my audience didn’t engage. Because busy solo business owners don’t care about learning a new tool. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/420ddde5-890e-4399-8d40-bd5d005d3b8e/Quip+%281%29.png Blog - Stop Creating Content Pillars: A Simpler Approach for Busy Estheticians This pillar was all about sharing different types of AI prompts, tool reviews & capabilities. I posted about AI because I’m genuinely fascinated by it. I’d share a prompt that helped me write an email in five minutes, or a tool that could transcribe client calls. Stuff I thought was game-changing. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/7bb5eeda-be70-409d-b6c8-b9ed2147c628/Quip+%282%29.png Blog - Stop Creating Content Pillars: A Simpler Approach for Busy Estheticians This was the hardest pillar for me to create. I felt awkward filming myself. I worried people would think “who cares what you’re doing?” But that content… me getting lunch and talking about my mindset. Me sharing in the car about what I do and don’t do (boundaries). That’s the stuff that connected with my audience. People didn’t want my best tips. They wanted to see ME. The person behind the business. The thinking behind the work. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/ec5b79e5-33b8-4620-b006-78ba90a3dfb3/Case+Study+Graphics+%281%29.png Blog - Stop Creating Content Pillars: A Simpler Approach for Busy Estheticians - See the difference? One is CREATING content to fill a bucket. The other is DOCUMENTING what you’re already doing—and explaining the why behind it. One feels like homework. The other feels like conversation. https://www.quipcreative.ca/blog/stop-competing-on-price-how-a-communications-strategy-can-help-you-stand-out monthly 0.5 2025-12-27 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/b1a1e97c-4600-48e6-aa50-3fd8d896cacf/Why+Apricotton.png Blog - Stop Competing on Price: How a Communications Strategy Can Help You Stand Out Apricotton’s brand is built around the mission to help teens feel confident during puberty with bras that grow with them. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/5c2c0035-d943-4d0f-a5ae-8fe6c1862a46/Advice+Blog.png Blog - Stop Competing on Price: How a Communications Strategy Can Help You Stand Out - Make it stand out Apricotton’s blog ‘Big Sister Advice’ offers relatable content for teen girls navigating puberty. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/b5d277c8-1dbf-4799-b33d-2b4b8e3b99de/About+us+page.png Blog - Stop Competing on Price: How a Communications Strategy Can Help You Stand Out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.quipcreative.ca/blog/5-things-you-should-know-before-hiring-a-social-media-manager-for-your-beauty-business monthly 0.5 2025-12-27 https://www.quipcreative.ca/blog/inclusive-communication monthly 0.5 2024-02-21 https://www.quipcreative.ca/blog/social-media-faq monthly 0.5 2024-02-13 https://www.quipcreative.ca/case-studies daily 0.75 2026-02-26 https://www.quipcreative.ca/case-studies/turning-one-time-buyers-into-loyal-clients-with-strategic-email-communications monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/d12adf3f-16b1-4228-9d7d-c6915ea47a10/client_retention.png Case Studies - Turning One-Time Buyers Into Loyal Clients With Strategic Email Communications The Heart of the Work Beauty Cult isn’t just a supplier, they’re a trusted partner for estheticians looking to grow their knowledge and their business. But that relationship wasn’t being reflected in their communication. We wanted to create an email strategy that felt helpful, not salesy. That prioritized education, clarity and consistency. And that made people want to stick around, not just for products, but for the support and insight that came with them. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/1743014830815-O33FYALYNB517HTC9E4Y/Strategic+Email+Communications.png Case Studies - Turning One-Time Buyers Into Loyal Clients With Strategic Email Communications Services Provided Email marketing strategy Monthly content planning and copywriting Email automation setup (e.g., welcome sequence) Shopify + Flodesk integration support Customer segmentation Performance monitoring + optimization https://www.quipcreative.ca/case-studies/equity-through-clear-communications monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/78d83315-cf25-4d8c-bfd4-319b592f654e/clear+communications.png Case Studies - Advancing Equity Through Clear Communication - The Heart of the Work Conversations around equity can be difficult and uncomfortable to engage in. However, the organization wanted to empower its members to engage in these conversations in a meaningful way during the funding period and beyond. They needed tools and resources that they can use moving forward to continue the work. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/f1e2247c-3b0b-431f-bdc0-b525bea5caca/Advancing+Equity+Through+Clear+Communication+%281%29.png Case Studies - Advancing Equity Through Clear Communication Services Provided Strategic messaging Presentation development Workshop support and facilitation Workbook creation Video interview production and editing Photography Web content and system development https://www.quipcreative.ca/case-studies/inclusive-communities-through-storytelling monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/879bfe93-cece-417a-ab3c-16e0eaf842f4/Storytelling_event.png Case Studies - Building Safer, More Inclusive Communities Through Storytelling The Heart of the Work This project was rooted in community. Each partner brought something different—arts-based workshops, Treaty 6 education, and inclusion sessions led by Muslim women—offering participants different ways to engage in meaningful conversations about racism and belonging. More than just a series of events, this was about building relationships, honouring lived experience, and helping communities imagine what anti-racism could look like at the neighbourhood level. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/1743015095526-GX2I7YDH27CJ5B3YP8CB/Storytelling.png Case Studies - Building Safer, More Inclusive Communities Through Storytelling Services Provided Social media content creation Event coverage, videography and photography Interviewing and story gathering Video production and editing Strategic storytelling https://www.quipcreative.ca/case-studies/honouring-community-event-support monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/2b8805ac-ba6a-4d78-a6b9-b5f4016ad60d/edmonton.png Case Studies - Honouring Community History, One Bus Tour at a Time The Heart of the Work This was more than a tour, it was a storytelling experience grounded in community. Honouring the contributions of racialized communities requires care, attention to detail and a deep respect for place and history. The goal was to create a space for learning, connection and reflection. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/a5f70d02-5894-40a5-925d-5a2bf6c6b945/Event+support.png Case Studies - Honouring Community History, One Bus Tour at a Time Services Provided Event branding and graphic design Social media content creation Eventbrite setup and copywriting Attendee management and registration support https://www.quipcreative.ca/case-studies/clarity-salon-studio-brand monthly 0.5 2025-03-26 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/dcdf826d-b348-4b33-8c94-e8921556e1fe/clarity_website.png Case Studies - Creating Clarity for a Growing Salon Studio Brand The Heart of the Work This business is all about independence. Giving beauty professionals a space of their own to grow their business on their terms. But the website didn’t reflect that. It lacked clear messaging, had limited information about renting a studio and didn’t showcase the experience or success of current tenants. We knew that if we wanted the right people to find them, and take action, we needed to tell the story in a more intentional way. https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/1743016433742-TC62WSXFOBWTV3P41W6Y/Website+strategy.png Case Studies - Creating Clarity for a Growing Salon Studio Brand Services Provided Social media management Communications audit Strategic messaging Website copywriting and structure Web redesign support (layout, flow, content) https://www.quipcreative.ca/case-studies/category/Nonprofit monthly 0.5 https://www.quipcreative.ca/case-studies/tag/Social+Media monthly 0.5 https://www.quipcreative.ca/case-studies/tag/Community+Engagement monthly 0.5 https://www.quipcreative.ca/case-studies/tag/Event+Support monthly 0.5 https://www.quipcreative.ca/case-studies/tag/Storytelling monthly 0.5 https://www.quipcreative.ca/case-studies/tag/Email+Marketing monthly 0.5 https://www.quipcreative.ca/case-studies/tag/Strategic+Messaging monthly 0.5 https://www.quipcreative.ca/case-studies/tag/Website+Strategy monthly 0.5 https://www.quipcreative.ca/case-studies/tag/Content+Strategy monthly 0.5 https://www.quipcreative.ca/contact daily 0.75 2026-02-25 https://www.quipcreative.ca/book-consultation daily 0.75 2026-02-25 https://www.quipcreative.ca/share-your-experience daily 0.75 2025-05-29 https://www.quipcreative.ca/about daily 0.75 2026-02-26 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/74ba4329-f6b2-4075-95b1-a99652be1be4/About+us+page+%281%29.png https://www.quipcreative.ca/home daily 1.0 2026-03-18 https://www.quipcreative.ca/services daily 0.75 2026-02-26 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Services https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Services https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/fd4c5c91-e52a-492f-b873-f5e94fae9293/Clarity+for+Brand+Growth.png https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/881905fd-7da2-4ef6-951c-4c4fddf6c353/Advancing+Equity+Through+Clear+Communication.png https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/ddcc6732-acb9-498e-b3a0-9f536e584f01/Strategic+Email+Communications+Loyal+Clients.png https://www.quipcreative.ca/faqs daily 0.75 2026-02-26 https://www.quipcreative.ca/blueprint-audit daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/c780eaba-e0e6-44a8-8139-adccc434f1c3/Quip+Creative+Website.png https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/71b4e076-f675-42b1-834d-b992f11d1c3c/CanDance-website-logo.png https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/eb977da8-6736-4f3f-a641-8646f1452a2d/Beauty_Cult_Main_Logo_2022-01.png https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/e5fe68c1-09f0-413c-bed5-6f41b536f84f/efcl-logo.png https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/062701ab-4a00-4f57-a63d-65623a1c07a8/295109393_108789291911231_7496996240713134116_n.png https://www.quipcreative.ca/store daily 0.75 58123-12-20 https://www.quipcreative.ca/store/p/the-editorial-retainer monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/c4baa962-0796-491b-bd6a-36b8ac045f1d/the_retainer.png Store - The Editorial Retainer - the_retainer.png https://www.quipcreative.ca/store/p/the-loyalty-system monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/be3b923c-4cf6-41f9-91b7-efe2bad12dd0/loyalty_system.png Store - The Loyalty System - loyalty_system.png https://www.quipcreative.ca/store/p/the-full-books-blueprint monthly 0.5 2026-02-25 https://images.squarespace-cdn.com/content/v1/64c531e1e0d7b6315db2dd9e/e482245d-14f8-4626-b514-e11ea28b0096/full_books_blueprint.png Store - The Full Books Blueprint - full_books_blueprint.png